What is Black Friday? Black Friday is the biggest international sale that was started in the 1950s in the United States of America. This globally recognised retail event takes place on the last Friday of November every year, as consumers around the world prepare for the holiday and gifting season. This retail event boasts the biggest discounts from popular retailers, both brick and mortar as well as online stores, across the globe. Black Friday is now a well awaited and anticipated day in Kenya as many look forward to getting ready for the holiday season with special deals or buying high-priced